Tequila Don Julio has unveiled its first-ever Lunar New Year release: the Don Julio 1942 “Year of the Snake” 2025 Limited Edition Añejo

This limited-edition marks Don Julio 1942’s inaugural celebration of the Chinese Lunar New Year. The bottle is presented in a vibrant red hue—symbolizing good fortune and joy in Chinese culture—and features an intricate gold serpent motif, representing wisdom, transformation, and renewal. The packaging includes a matching red-and-gold box adorned with serpent artwork, enhancing its appeal as a collectible piece. ​Crafted for the Occasion

As with the classic Don Julio 1942, this expression is crafted in small batches and aged for at least two and a half years in American white oak barrels. The result is a rich, velvety Añejo tequila bottled at 80 proof (40% ABV), offering a luxurious sipping experience. ​

• Aroma: Warm caramel, van

• illa, and roasted agave, complemented by hints of toasted oak and rich chocolate.

• Palate: Silky and full-bodied, with layers of caramel, butterscotch, and vanilla, balanced by soft notes of agave, cinnamon, and subtle oak spice.

• Finish: Long and smooth, with lingering notes of vanilla, honey, and toasted almond, creating a refined and memorable aftertaste. ​

The Don Julio 1942 Year of the Snake 2025 Limited Edition is available in select markets and online retailers, with prices ranging from $169.99 to $209.99 USD. Given its limited production and unique design, this release is expected to be highly sought after by enthusiasts and collectors.

This release not only offers a premium tequila experience but also serves as a symbolic and artistic tribute to the Year of the Snake. Its distinctive design and exceptional craftsmanship make it a standout addition to any collection or a thoughtful gift for the Lunar New Year