Saturday, May 25, 2024

Glamour & Grit: Emma Heming Willis

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In the realm of entertainment, where charisma meets authenticity, one name shines brightly: Emma Heming Willis. With a magnetic presence that effortlessly bridges the gap between relatable and remarkable. Heming Willis has gone onto grace the covers of numerous publications including: Elle, Vogue, Glamour, and many more. Similarly, she’s modeled for esteemed fashion houses such as: Christian Dior, Chanel, and Thierry Mugler. She’s an emblem of empowerment and this multifarious beauty is now segueing her numerous talents into the world of health and wellness with her latest venture: Make Time Wellness. Heming Willis’ genuine charm, wits, and unwavering determination are a force to be reckoned with.

Emma, tell us a little bit about your background and how you got started.

I was born in Malta to a Guyanese mom and British dad. My dad worked for an oil company, so we were traveling around consistently. We traveled around for a big part of my young life. We lived in Beirut, Saudi Arabia, Venezuela, and when my parents divorced, we were living in Southern California, and my mom found herself all of a sudden as a single mom having to raise me and working three jobs to make ends meet. We ended up moving to London for a few years so we could be close to my grandmother, who was sick at the time. I did some schooling in northeast London for a little bit and then moved back to California in fourth grade. When I turned 16, I started modeling in LA and had this once in a lifetime opportunity to move to Europe to pursue it after winning a modeling competition. I moved to Europe with my mom, and kicked off my modeling career in London, then I went to Paris, Milan, that whole fashion circuit. From there, I went to New York in 1999 where my career really took off and stayed in the city for the remainder of my modeling career.

Tell us about your current projects.

I have a brand called CocoBaba, which is a body care line that I launched in Germany. During Covid, as I was bringing the brand to the US, with Helen Christoni’s help, I told her about this drink supplement I wanted to create around women’s wellness that addresses our brain health. Because no one is talking to women about their brains. Helen was intrigued, so we rolled up our sleeves and went to work. That’s how Make Time Wellness was born.

What inspired you to create Make Time Wellness?

A couple of years ago I was having issues with “mommy brain,” and feeling dull and foggy. Naturally, I had sought after a doctor whose focus was the brain, because my general doctor wasn’t talking to me about it. This specialized doctor introduced me to the term “brain health,” which at the time, I’d never heard of before. He taught me how to take care of my brain with supplements and through a total lifestyle change I saw a big improvement. However, the issue was that there were so many vitamins that I was taking, like fistfuls, multiple times a day. It just turned me off and who has time for that! I think there was a point in my life where it served a purpose and I’d happily just take the pills, but there just came a point where I realized that I had burned out and I was just too busy. So I had this idea to create a brain health drink, to use all of these vitamins that I was taking, but combine it into a drink powder that tasted great in replacement.

When you came out with and designed the formula, how long did that take?

It took about two years. It’s not a quick process, especially when it needs to be efficacious and taste great!

You have philanthropic aspects to this business. Can you tell us a little bit more that’s related to it?

We have a social impact program where we donate 5% of all proceeds earned from Make time Wellness to Hilarity for Charity. They are an organization that helps support caregivers and who are educating us all on the importance of brain health. I love this side of the business because it’s so meaningful and impactful to me.

Where can you purchase these products currently?

Right now we’re direct to consumers on our website: maketimewellness.com.

What’s your goal in the next 3 to 5 years? What would you guys like to see the brand?

I see it on shelves in the retail space. I would love to see us reach outside the US and be an international brand. And continue to expand the line. We have a lot of ways and things up our sleeves we’ll be making time for, trust me!

So what’s next for you, Emma?

I try to live day by day, sometimes hour by hour. I really love being a mom, being a wife, being able to raise awareness and an advocate around topics that people don’t freely talk about like dementia, caregiving and the importance of brain health. I’m happy to have finally found my community within that space.

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Lincoln Salazar
Lincoln Salazar
Lincoln Salazar is the CEO/Publisher of Enthusiast Report. With over 10 years of experience in the publishing industry, Salazar presents Enthusiast Report which is a broader, modern vision of luxury and lifestyle.

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